Atomicwork Brand Guidelines

Logos

Our logo is a reflection of our company's core value, empathy. It features three interconnected hearts in a simple, modern line art design. If you look closely, you'll also notice that the 'I' in 'atomicwork' is shaped like a person, to highlight our commitment to putting our users at the center of everything we do.

Primary logo

Clearance

To make sure that the logo is easily recognizable and legible, it is important to keep clear space around it at all times. To make it easy, we've set the height of the logotype for Atomicwork to be the same as its logomark. The ideal clear space is also equal to the logomark on each side.

Incorrect usage of logos and marks

Do not change the colors

Do not Add strokes

Do not stretch the logo

Do not rotate or tilt

Do not apply a gradient

Do not Left/right align

Colors

Our color palette, filled with warm hues, evokes energy, optimism, friendliness, and warmth. Lead with our primary colors, and use our secondary colors to add more dimension.

Primary colors

Charcoal black

HEX #1E1E1E

RGB 30 30 30

CMYK 72% 66%65% 75%

Secondary colors

Light cream

HEX #FFFBF3

RGB 255 251 244

CMYK 0% 1% 3% 0%

Light cream grey

HEX #DADADA

RGB 219 218 218

CMYK 13% 10% 11% 0%

Accent colors

Lavender

HEX #AD87FF

RGB 173 135 255

CMYK 42% 48% 0% 0%

Our backgrounds

Backgrounds are the foundation, not the feature. We default to white and charcoal. Clean, neutral surfaces that let typography and content do the work. Color only comes in when it needs to.

Logo background examples

The logo works across a range of backgrounds — as long as contrast is never compromised. These examples show approved treatments for solid, neutral, and photographic contexts. When in doubt, default to dark or light.

Typography

Typography is the backbone of our visual language. We use typefaces that balance clarity with character — clean enough to communicate complex information, expressive enough to feel distinctly ours.

Product Images

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